The Winter Olympics are finally here and what better way to celebrate than with baby Game Faces?
Pampers is putting a baby-centric spin on the Games with the Pampers Game Face Maker on Facebook where parents can create their own Olympics-themed meme, and share their keepsake with friends. After, fans can also enter the sweepstakes for a chance to win a photo shoot with Team USA Freeskier David Wise or a year supply of diapers.
Follow on Twitter (@Pampers) for real time commentary by babies and “Like” Pampers on Facebook to see Game Faces created by fans through the Olympics.
For those of you who aren’t in the know, you can find SaatchiNY at @hudsonhouston. As we mentioned yesterday, we’ll be doing some live-tweeting from CES this week, which means if you’re new to the feed you’re guaranteed to get some solid content right of the bat. If you haven’t followed us yet, do it! If you’re already following . . . tell your friends, followers and family. We’re closing in on 5K followers and would love your help in getting there.As thank you we promise to do our best to keep you entertained in 140 characters or less.
Claudine Cheever, our CSO, went on Bloomberg TV last night to talk Twitter. More specifically, the impact of the IPO, as well as how advertising fits into their big picture. Our favorite line of the interview hit on the value of the retweet for a brand, because it shows such emotional connection from the aforementioned Retweeter. You can watch the entire interview above. Enjoy!
The one and only Claudine Cheever stopped by Bloomberg TV last Thursday to talk Instagram’s upcoming advertising program as well as Twitter’s IPO. As always, she had many insightful things to say. We’ve included the entire thing above for your Monday morning viewing pleasure.
Are you on Twitter? Do you ALSO work at SaatchiNY? We want YOU to tell us about it.
The H/H team realized recently that there are a lot of new faces around the office, and want to get to know them all a little better. S this is our modest effort to ensure we’re following you (and vice versa) on the interwebs.
Websites as people! Shiny new kindle buttons! Gorgeous visualizations of what the internet looks like on a global scale! We’ve got something for everyone in this week’s Links You Should Give a S#*t About.
In order to get an authentic feel for the upcoming season’s advertising; Mad Men enlisted the help of a genuine industry legend. The NY Times has the story of Brian Sanders new poster campaign for AMC’s biggest darling.
THE LINK BETWEEN TWITTER AND TV
If there was still any doubt out there, a new study from Nielsen shows an extremely strong correlation between twitter and successful TV shows.
This week was brought to you by the letter F. The internet was ablaze with f-word topics like Freelancing and Facebook and Filibustering. We’ve got all three covered in this week’s Links You Should Give a S#*t About, plus a cool new project from Google and the saddest/best fun fact we’ve read in a long time. Happy browsing!
THE STATE OF FREELANCE WRITING
Nate Thayer is a freelance journalist who’s traveled the world and amassed 20+ years of experience. So when The Atlantic asked if they could use his story without paying for it, he was obviously a little insulted. The social media force of freelance journalists have since taken up the cause and it’s raising lots of interesting questions about what good writing on the internet is worth these days. We particularly like this gigantic discussion from The Awl.
Not to be outdone, Google also introduced a fun new product this week. Meet Art, Copy & Code. A still-sort-of-hazily defined re-imagining of advertising. It looks cool enough we’re interested in learning more, anyway.
RAND PAUL TALKED FOR A LONG TIME (AND TWITTER LIKED IT)
Kentucky Senator Rand Paul proved that he could stand-up and talk for a long time, unleashing a 13 hour old-school filibuster in response to President Obama’s nomination for Head of the CIA. In a modern twist, Twitter fueled excitement over the whole thing so much that fellow republicans started showing up later in the day to bask in some of Paul’s limelight.
DANIEL-SAN = MIYAGI
Perhaps the most mind-altering facts from the internet comes from Yahoo Movie News, which informed the world this week that Ralph Macchio (better known as Daniel-san from the original Karate Kid films) is currently the same age that Pat Morita (aka Mr. Miyagi) was when the first film was shot in 1984. I feel old, you feel old . . . we all feel old! Hooray for Friday.
As part of our ongoing Simple Power campaign, we recently put together a 15 second spot a little different from the brand norm. The above video came from our crew catching some unscripted moments on a shoot. Between takes they managed to catch the star going to town on the Cheerios on his high chair – the results of which are adorable. To push the conversation into social media, we ran the #nomnom hash tag during the middle of the spot.
Since it launched, we’ve received some great feedback on Twitter, ranging from comments about the baby to props for Cheerios’s use of the hash tag. It was a fun experiment and great to see how a small addition to our spot could really spark conversation in a channel we don’t play in too much.
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Who We Are
Saatchi & Saatchi New York is the largest agency in the 140-office Saatchi & Saatchi global network. We create loyalty beyond reason by transforming brands into Lovemarks—moving your brand from being “known for something” to being “known for things that people care about.”
Take a brand away and people will find a replacement. Take a Lovemark away and people will protest its absence. Lovemarks reach people’s hearts as well as their minds, creating an intimate, emotional connection that they just can’t live without. Ever.