Posts Tagged ‘twitter’

Twitter Blogs?

Thursday, January 7th, 2016

As many of you know by now Twitter has expanded its character limit from the iconic 140 to an astounding 10,000 characters (You can also find the original story on re/code). To get an idea of what this means…10,000 characters is approximately three pages, single spaced in 12 point font, when pasted into Microsoft Word. This means people, brands, celebrities, and even @FacePics get the chance to tell their story now that Twitter has had a “long-form” change of heart. Here are a few things that will happen now that 10,000 character tweets are a reality:

  1. Donald Trump gets 10,000 characters to tell you how great he can make America again.
  2. Everybody and their mother gets another place to blog.
  3. Being able to write 10,000 characters instead of 140 will not get people to join Twitter.
  4. We are looking forward to not reading your new essay-long tweets.

All jokes aside, we touched on this topic yesterday when discussing YouTube pre-roll. The future of advertising is in winning an unfair share of culture, and mastering individual mediums and content restraints rather than awkwardly adapting existing work to publishing platforms. Twitter has changed their business in a very significant way under pressure of their investors. Departing from what made Twitter unique may cause more noise from people you would prefer not to hear from, however there is also opportunity for people to become creative within the space they are provided.

Let’s see how it plays out!

BuzzBee Makes A New Friend

Wednesday, July 2nd, 2014

In our latest spot for Honey Nut Cheerios, the cereal’s  spokesman BuzzBee co-starred with internet sensation and meme superstar Grumpy Cat, and the immutably disgruntled feline was not impressed per usual.

On the other hand, everyone else loved it!

If you have yet to be introduced to Grumpy Cat, you can check out The New York Times’ coverage of the new spot here, the video that made her famous on the Real Grumpy Cat YouTube channel, or see the full story at General Mills’ blog.

She may look grumpy, but we promise that she gets along with BuzzBee just fine!


Category: Clients

Here’s To Dad

Tuesday, June 3rd, 2014

Let’s be honest, dads are awesome and they deserve some more attention, even if they never ask for it.  To help celebrate dads everywhere we went to the Twitterverse to see how people were using the #herestodad hashtag featured in our last piece of work for Miller Lite.

Here’s to the guy you know better than anyone, even if you’ve never called him by his real name:


Matty powers twitterMatt Powers @mattyp20:
Stupid beer commercials making me cry. #herestodad


Mallory RamosMallory Ramos @malloryeramos:
awww that @millerlite fathers day commercial was adorable. id take my dad miller lite too. #herestodad


Billy VegasBilly Vegas @BillyDJVegas:
That miller lite commercial hit me right in the feels. #herestodad


SuzanneSUZanne @suzinscotsdale:
#HeresToDad for keeping a case of Miller Ponies in the garage and only drinking one a month. #GreatestDad


Caitlyn KingCaitlyn King @caitlyn_king:
#HeresToDad hoping I win this contest because I have the best dad in the world who also happens to be…

Category: Brand Building

Game Face

Tuesday, February 11th, 2014

The Winter Olympics are finally here and what better way to celebrate than with baby Game Faces?

Pampers is putting a baby-centric spin on the Games with the Pampers Game Face Maker on Facebook where parents can create their own Olympics-themed meme, and share their keepsake with friends.  After, fans can also enter the sweepstakes for a chance to win a photo shoot with Team USA Freeskier David Wise or a year supply of diapers.

Follow on Twitter (@Pampers) for real time commentary by babies and “Like” Pampers on Facebook to see Game Faces created by fans through the Olympics.

Category: Clients, Creative


Tuesday, January 7th, 2014


For those of you who aren’t in the know, you can find SaatchiNY at @hudsonhouston. As we mentioned yesterday, we’ll be doing some live-tweeting from CES this week, which means if you’re new to the feed you’re guaranteed to get some solid content right of the bat. If you haven’t followed us yet, do it! If you’re already following . . . tell your friends, followers and family. We’re closing in on 5K followers and would love your help in getting there. As thank you we promise to do our best to keep you entertained in 140 characters or less.

The Value of a Retweet

Friday, November 8th, 2013

Claudine Cheever, our CSO, went on Bloomberg TV last night to talk Twitter. More specifically, the impact of the IPO, as well as how advertising fits into their big picture. Our favorite line of the interview hit on the value of the retweet for a brand, because it shows such emotional connection from the aforementioned Retweeter. You can watch the entire interview above. Enjoy!

Intimate Insta Ads

Monday, October 7th, 2013

The one and only Claudine Cheever stopped by Bloomberg TV last Thursday to talk Instagram’s upcoming advertising program as well as Twitter’s IPO. As always, she had many insightful things to say. We’ve included the entire thing above for your Monday morning viewing pleasure.

Following Us/Following You

Thursday, September 12th, 2013

HH - int

Are you on Twitter? Do you ALSO work at SaatchiNY? We want YOU to tell us about it.

The H/H team realized recently that there are a lot of new faces around the office, and want to get to know them all a little better. S this is our modest effort to ensure we’re following you (and vice versa) on the interwebs.

We’re at @hudsonhouston. Hit us up.

Also – please give us a shout here with your handle so we can add you to the appropriate SaatchiNY  list.

Category: Our People