As many of you know by now Twitter has expanded its character limit from the iconic 140 to an astounding 10,000 characters (You can also find the original story on re/code). To get an idea of what this means…10,000 characters is approximately three pages, single spaced in 12 point font, when pasted into Microsoft Word. This means people, brands, celebrities, and even @FacePics get the chance to tell their story now that Twitter has had a “long-form” change of heart. Here are a few things that will happen now that 10,000 character tweets are a reality:
- Donald Trump gets 10,000 characters to tell you how great he can make America again.
- Everybody and their mother gets another place to blog.
- Being able to write 10,000 characters instead of 140 will not get people to join Twitter.
- We are looking forward to not reading your new essay-long tweets.
All jokes aside, we touched on this topic yesterday when discussing YouTube pre-roll. The future of advertising is in winning an unfair share of culture, and mastering individual mediums and content restraints rather than awkwardly adapting existing work to publishing platforms. Twitter has changed their business in a very significant way under pressure of their investors. Departing from what made Twitter unique may cause more noise from people you would prefer not to hear from, however there is also opportunity for people to become creative within the space they are provided.
Let’s see how it plays out!